WE PROCESS YOUR DATA FOR THE FOLLOWING PURPOSES:
- Where you provide consent: Subject to the following, we will send you direct marketing by email, text message, telephone, post and online about our products and services which we think may be of interest to you. This will only be sent where you have given your consent to us during the online sign-up process or via your online account on the website or verbally in-store, or (where permissible) you have been given an opportunity to opt-out. You will be able to opt-out of electronic direct marketing by clicking the unsubscribe link contained in the email or following the instructions in the text itself and, in all other cases, by updating your preferences in your account on the website or by contacting us on the contact details provided below. Where processing is based on consent, we will obtain clear, documented consent and provide you with options to withdraw consent at any time.
- For Contractual Purposes: As required to establish and fulfil a contract with you, for example: if you make a purchase from us (this will include taking payments, and arranging the delivery or other provision of products or services); communicating with you and providing customer services.
- For legitimate interests: As required by us to pursue our own legitimate interests as a business, in particular:
- promote our brand;
- operate the administrative and technical aspects of our business efficiently and effectively, including but not limited to facilitating the creation of registered accounts; managing, operating and improving online registered accounts and customers’ journeys on the website;
- for the prevention of fraud and other criminal activities;
- deliver tailored advertising (including creating user/customer insights based on user behaviour and demographic segments);
- measure the reach of our marketing and effectiveness of our campaigns;
- enhance your customer experience;
- use data in connection with legal claims which concern our company, as necessary (including disclosure of such information in connection with legal process or litigation);
- communicating with you; and
- investigating and handling any complaints received from you about our website, or our products and services.