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Desai Fabrics (”we”, “us” or “our”) is committed to protecting and respecting your privacy.


This policy (together with our Terms and Conditions and any other documents referred to) sets out how we use and process any personal data we collect from you, or that you provide to us (your “Information”) in relation to:

  1. your use of our website at (the “website”); 

  2. your interaction with us at the Desai Fabrics shop ("in-store"); and

  3. your interaction with us by other means, such as phone, whatsapp, or email.


We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


For the purpose of the Data Protection Act 1998 (the Act) and the EU General Data Protection Regulation (GDPR), the data controller is Desai Fabrics of 338 Cricklewood Lane, Childs Hill, London NW2 2QH. 






The following categories of personal data will be collected about you in connection with your use of the website and your interaction with us in-store, including, but not limited to, when you fill in forms on the website or whilst in-store, when you register to use the website or sign-up to our newsletter, subscribe to our service, search for a product, place an order on our website or other applications, when you submit user-generated content, reviews or ratings, engage in any social media functions on the website, enter a competition, promotion or survey and when you report a problem with our website:

  1. Personal Identification Information: such as, your name and date of birth;

  2. Contact Information: such as, your email address, postal address, postcode and phone number;

  3. Demographic Information: such as your gender;

  4. Preference Information: such as, information about the types of products you have purchased on the website, the types of products you like or are interested in;

  5. Financial information: such as, payment card numbers; and

  6. Your marketing preferences, including any consents you have given us


In addition, if you contact us by phone, email or otherwise, we may keep a record of that communication.



  1. Automatically Collected Information: such as, web browser type and version, operating system and platform, your IP (Internet Protocol) address, your browser settings, the date and time of your visits, and details regarding your interaction with the website (including which pages, products or resources on the website you access); and

  2. Cookie Information: in accordance with the Cookies section below

  3. From Other Sources: Although we generally collect personal data directly from you, we also collect certain categories of personal data about you from other sources including, for example, financial and/or transaction details from payment providers in order to process a transaction





  1. Where you have provided consent: Subject to the following, we will send you direct marketing by email, text message, telephone, post and online about our products and services which we think may be of interest to you. This will only be sent where you have given your consent to us during the online sign-up process or via your online account on the website or verbally in-store, or (where permissible) you have been given an opportunity to opt-out. You will be able to opt-out of electronic direct marketing by clicking the unsubscribe link contained in the email or following the instructions in the text itself and, in all other cases, by updating your preferences in your account on the website or by contacting us on the contact details provided below.

  2. Contractual Necessity: As required to establish and fulfil a contract with you, for example: if you make a purchase from us (this will include taking payments, and arranging the delivery or other provision of products or services); communicating with you and providing customer services.

  3. Where necessary to pursue a legitimate interest: As required by us to pursue our own legitimate interests as a business, in particular:

  • promote our brand;

  • operate the administrative and technical aspects of our business efficiently and effectively, including but not limited to facilitating the creation of registered accounts; managing, operating and improving online registered accounts and customers’ journeys on the website;

  • for the prevention of fraud and other criminal activities;

  • deliver tailored advertising (including creating user/customer insights based on user behaviour and demographic segments;

  • measure the reach of our marketing and effectiveness of our campaigns;

  • enhance your customer experience;

  • we will use data in connection with legal claims which concern our company, as necessary (including disclosure of such information in connection with legal process or litigation);

  • communicating with you; and

  • investigating and handling any complaints received from you about our website, or our products and services.




Visitors under 16 years of age are not permitted to subscribe to our services or use and/or submit their personal information on any of our website or applications. We do not knowingly solicit or collect information from visitors under 16 years of age. If we become aware that we have collected personal information from a child under the age of 16, then we will delete that information from our records.




We will share your personal data with members of our company.

We only disclose your personal information outside our business in limited circumstances. We may disclose your information to:

  1. third party service providers, for the purposes of providing services to us or directly to you on our behalf, which includes, but is not limited to, logistics providers and couriers for delivery of your orders and marketing providers;

  2. government authorities and/or law enforcement officials if required for the purposes of fraud prevention or if required for the legal protection of our own legitimate interests in compliance with applicable laws.


We do not sell your personal information to third parties.




Like most websites, we use cookies to collect information and distinguish you from other users of our website. Cookies are essential for the effective operation and improvement of our website and helps us to provide you with a high quality experience when you browse the website. We use cookies to analyse the flow of information; customise the services, content and advertising; measure promotional effectiveness; and promote trust and safety.


We don't have access to the cookies which third parties place on the website; other than allowing them to be served. These companies have their own privacy policies which we encourage you to review. For information on opting-out of third party vendors' use of cookies please visit Your Online Choices.


More information on how businesses use cookies is available here.

By continuing to use the website, you agree to our use of cookies. If you don't agree to our use of cookies but you still want to visit our website, you can turn off the cookies in your browser settings.


The cookie-related information is not used to identify you personally.  These cookies are not used for any purpose other than those described here.


Generally, there are the following categories of cookies:



Some cookies are essential for the operation of the website. For example, some cookies allow us to identify registered users and ensure they can access the website. Without these absolutely necessary cookies, the website will not perform as smoothly for you as we would like it to and the user may not be able to access all of the content of the website.



Performance cookies collect information about how visitors use the website and to monitor site performance. This allows us to provide a high quality experience by customising the offering and quickly identifying and fixing any issues that arise. For example, performance cookies may be used to keep track of which pages are most popular and to determine why some pages are receiving error messages. The information that these cookies collect is aggregated and is therefore anonymous. It is only used to improve how the website works.



Functionality cookies are used to allow us to remember users’ preferences and tailor the website to provide enhanced, personalised features.



Targeting cookies are used to serve content and adverts, and to collect information about your browsing habits and usage of the website in order to make adverts more relevant to you and your interests, to limit the number of times those adverts are served, as well as help measure the effectiveness of an advertising campaign.



These cookies allow users to share what they’ve been doing on the website on social media such as Facebook and Instagram. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.



Google Analytics is a web analysis service provided by Google, Inc. We use Google Analytics to monitor how visitors use our website, to compile reports, and to help us improve the website. Please see Google’s privacy policy here for further information on the data Google collects and how it is processed. If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-On by following the instructions here.


You may opt-out of Google's use of tracking technologies by visiting the Google advertising opt-out page here.




Any changes we make to our privacy policy in the future will be posted on this page.




If you have any questions about this policy and/or our processing of your personal data, please contact us at

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